Leading petrochemical company, Borouge, known for its innovative polyolefin solutions, has announced the opening of new offices in Kenya and South Korea. This strategic move aims to expand the company’s market presence in high-growth regions. The expansion marks a significant step for Borouge, adding to its existing sales and marketing office in Singapore. With this development, Borouge now operates in 14 international locations, including key markets in the UAE, China, Egypt, India, Japan, and Southeast Asia.
In Kenya, Borouge aims to capitalize on the region’s strong growth prospects, with a focus on fostering closer relationships with existing customers and expanding its customer base. The company’s new office in Nairobi will serve as a hub for collaboration with brand owners and local manufacturers. Borouge’s presence in Kenya aligns with its strategy to promote the circular economy by supporting the sale of infrastructure, energy, advanced packaging, and recyclate solutions.
Additionally, the company seeks to understand the unique market dynamics of the region to deliver tailored solutions to meet evolving customer needs. South Korea, with its dynamic energy sector and population of over 51 million people, presents a lucrative market for Borouge. The company’s new office in the country aims to strengthen its position as a leading total solutions provider for energy businesses.
Through strategic partnerships and value-added solutions, Borouge plans to meet the evolving requirements of customers in South Korea. Initially focusing on premium solutions applications in the energy sector, the company has long-term plans to expand into infrastructure and advanced packaging segments. Borouge’s expansion efforts are supported by Borouge 4, one of the largest industrial projects in the UAE. This project is set to significantly increase production capacity, enabling the company to meet the growing demand for its innovative product offerings.